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Like simple linear regression, the model described below is also often used in research in communication science to test the influence of one variable on another variable. This model is called multiple linear regression. Here are two examples of researchRead More
Research in communication science frequently tests whether a variable influences another variable. For example: 1) Does the number of social media posts affect audience engagement? 2) Does the length of a message affect the listener’sRead More
In the previous post, we learned how to test a relationship between two categorical/nominal variables. This post discusses how to test a relationship between two variables, each of which has an ordinal or higher level of measurement. The correlation coefficientRead More
Statistics can only process quantitative data? BIG MISTAKE! Statistics can process all types of data; the only difference is the method of processing. In this article, we will learn how to test for a relationship between two variables whose valuesRead More